With 15 years of marketing experience, Erin has focused on developing event strategies that create better user experiences, extend marketing thought leadership through in person and online events, and align the events and their messaging to the company's overall marketing strategy. Erin sees events as one of a company’s most important channels for lead generation and resulting effect on revenue. A recognized marketing leader with cross-industry experience in developing event-specific strategies and building high performing teams, Erin has built and developed several award-winning event marketing programs, which are consistently recognized as best in class from the American Business Awards. The focus of Erin’s event strategy and portfolio is to increase lead generation, drive the development of new content, and build strong, consistent brand engagement.