Peggie Birks oversees multiple key client accounts at Pierce, specializing in mass experiential programming for both retailers and brands. For more than 15 years, Peggie has provided key innovation in mass programming through process development, training, systems integration and logistics, which have driven Pierce’s excellence in execution. She has overseen the development, planning and execution for multiple Fortune 500 clients including Walmart, Kraft Heinz, Colgate-Palmolive, WhiteWave Foods, Unilever, Walgreens and Verizon.