Dan Hanover runs the largest network of experiential marketing content in the world. He is probably most often recognized as founding editor of Event Marketer magazine (eventmarketer.com), the leading media brand serving experiential marketing executives. He also oversees The Experiential Marketing Summit, EventTech and The Event Marketing Institute. Mr. Hanover is one of the world’s foremost experts on experiential marketing—where it came from, how it’s grown, why companies are using it and what the future of marketing looks like. More than a decade after launching Event Marketer, thousands of articles, 13,000 conference attendees and hundreds of consulting and private speaking engagements later—Dan offers a perspective on experiential marketing you’ll benefit from. Spend some time with him and walk away educated, enlightened, and even entertained. He will present a global perspective on experiential marketing, exclusive data and stats on the growth of experiential and extensive case studies only he has access to.