Fred has more than 15 years of experience supporting leading multinational clients with customer marketing, event production and employee engagement initiatives. He serves as a key member of the senior leadership team at CPG, overseeing new business development and brand awareness of the agency. Fred is a strategic sales and marketing leader with a passion for building brands and authentically connecting people. His diverse marketing and thought leadership expertise extends to consumer loyalty, sales incentives, stakeholder engagement and customer experience solutions across numerous verticals, including extensive experience in the retail, hospitality and gaming sectors.