Jill leads Marketing and Brand Strategy for Ferrara Candy Company one of the fastest growing confectionary companies in the US. She is a passionate consumer advocate who enjoys sharing brand stories and discovering innovative ways to connect with consumers. Jill has revolutionized Ferrara’s brand activation strategy and has upped the game for Ferrara’s social marketing efforts. She’s the creative force behind Trolli’s Weirdly Awesome partnership with star basketball player James Harden and the development of the playful Real Gummies of the Black Forest which introduced the first USDA certified organic candy in a breakthrough campaign. Jill has held Global Marketing and Sales Strategy roles at Mondelez, Kraft and Nabisco and is proud to have worked with some of the world’s favorite brands like Oreo, Cadbury, Planters, Trident and LifeSavers. Jill is a true candy enthusiast, with an abundance of energy and a curiosity that motivates her to operate in the realm of possibilities and always challenging “what if”.