Alex Abraham is a Senior Vice President at Weber Shandwick, specializing in Consumer and Lifestyle marketing. Based in Chicago, Alex is currently the client experience leader for Motorola and Mars Chocolate accounts. In his role, Alex leads a cross-functional team responsible for developing the public relations and public engagement plans for his clients. Prior to Alex joining Weber Shandwick he held a variety of positions at Edelman Public Relations, where he led strategy and brand oversight for clients including Kellogg’s, Best Buy, SC Johnson, Unilever and Beam Inc. Alex also was the Director of the 8095 Millennial Insights Group at Edelman, leading the firm through three multi-national studies around how Gen Y engages with brands and how they make brand purchase decisions. Alex toured the country presenting the insights and lessons from the research and was the author of a white paper on the subject. Alex resides in Chicago with his wife and two children, Scarlett and Quinn. He loves hockey, golf and The Weather Channel.