Dan is the EVP of Digital Interactive Strategy for Groove Jones, a studio focused on creating 360º Commercials an interactive VR campaigns for brands and advertisers. Dan is responsible for creating high-end digital experiences for some of the most recognized brands in the world, which include American Airlines, American Express, CarMax, Frito-Lay, GE, GM, McDonalds, Microsoft, Nestle, and Universal Pictures. Brandweek Magazine named Dan “Marketer of the Next Generation” for his work with digital brand engagement. An entrepreneur by nature, Dan has successfully founded three renowned digital agencies throughout his career. He is an early adopter of new technologies and is a Virtual Reality subject matter expert. Groove Jones has developed GrooveTech™, a software platform that provides analytics, user acquisition, social share and distribution tools for VR campaigns.