SarahJo approaches client engagements from a uniquely global point of view that is both strategic and creative: she uses data and analytics to determine the best course of action while bringing it all to life with a focus on innovation and the latest tools and tactics. For more than 16 years she has worked with B2B and B2C brands on their thorniest challenges, most recently helping GPJ clients in healthcare, technology and various other fields define their brand experience and align that against attendee needs and behaviors.