Luke Kinmond, Creative Director for SDImktg helps consumers fall in love with brands through live storytelling. From North America to the Middle East, his sure hand at leading the creation of big-impact experiences has wowed royal families, won Guinness World Records, and broken activation barriers – recently with the worlds largest NHL tour Rogers Hometown Hockey and a first-of-its-kind global activation platform for the UFC. With his extreme baby face, you might think Luke started his decade-long career at SDI during middle school. In fact, he arrived in his teens as a brand ambassador, to a temp in the warehouse, and soon applied his design degree to helping launch the agency’s creative department. From there, Luke moved onward and eastward, setting up shop for SDI in Qatar. His attempts at facial hair didn’t impress the local market. But what he lacked in mustache, he made up for in massively engaging campaigns for brands like Shell, FC Barcelona and Cirque du Soleil. Now back at SDI’s HQ in Toronto, he continues to create buzzed-about activations for the world’s biggest brands, bringing the kind of creativity that’s only possible when you don’t need to think about shaving.