At Momentum Worldwide, Elena unites all agency talent across strategy, measurement and analytics as one seamless North American center of excellence – sharing insights and resources for the improvement of all client business, and for continued contributions to the agency’s business growth. Since joining Momentum, Elena has worked on clients including American Express, Coca-Cola, Verizon, and SAP, creating and launching a range of proprietary tools in the fields of social media, experiential and sponsorship. Joining Momentum in 2011 with 10+ years of market and academic research experience, Elena delivers qualitative and quantitative marketing research, and specializes in measurement and analytics across events, sponsorships, promotions and shopper marketing. She has a background in qualitative and quantitative marketing research, and specializes in measurement and analytics within the categories of sponsorships, events, promotions and shopper marketing. Elena is a prominent voice on how data ties to experience, having published several pieces in Adweek and ADMAP.