Oliver Luckett is a renowned digital entrepreneur and the founder of several multi-media startups, including iBlast, Revver, DigiSynd and theAudience. He is the coauthor of The Social Organism: A Radical Understanding of Social Media to Transform Your Business and Life (2016). In 1999 Luckett cofounded the firm iBlast Networks with former FOX syndication president Michael Lambert and former head of Universal Studios Ken Solomon, and following its founding Luckett served as the company's Chief Technology Officer. In 2005 Luckett cofounded the firm Revver, which was the first company to attach advertisements to amateur and professional Internet videos, providing the video makers with a percentage of the ad revenue. He then founded DigiSynd, a company that outsourced packaging, syndication and marketing for digital studios and other content creators. The company was purchased by The Walt Disney Company in 2008. Luckett is the cofounder and CEO of theAudience, a social media publishing firm. The idea for the company was developed by Luckett and William Morris Endeavor CEO Ari Emanuel. theAudience develops and publishes content across multiple social media platforms. William Morris Endeavor was one of the initial investors in the firm, in addition to City National Bank, and Napster founder Sean Parker. theAudience works with its clients to develop social content and publishing strategies. Content published by theAudience is seen by about one billion social media users per month. He is currently CEO of ReviloPark, a Los Angeles and Reykjavik based digital culture accelerator. The Social Organism––a groundbreaking book that illuminates how social media functions on a global scale, how human culture is evolving with it, and how we can master digital content for good and for profit––was coauthored by the MIT Media Lab's Michael Casey.