Alasdair Lloyd-Jones is a natural leader, given his extensive creative and digital expertise coupled with an entrepreneurial mindset. He has a unique understanding of how to create opportunities for brands and companies to drive brand equity, as well as how they can tap into new opportunities globally - from new talent to new business - that will keep them at the forefront of their industry. Prior to joining SET as President and CSO, Alasdair spent two years as COO of Big Spaceship (Fast Co's Most Innovative Agency), where he developed and implemented a strategic vision for the company and its digital practice. He has held senior positions in advertising in the U.K. and the U.S., including stints at Y&R London, Deutsch, Ogilvy, Publicis and Cutwater, where he was co-president and chief strategic officer. He has led brand strategy across a wide range of categories and has led companies across a number of disciplines, from traditional advertising to digital, social, experiential and new technologies. Alasdair has won two Gold Effie Awards, has been a member of the AAAAs Planning Committee, chaired the AAAAs Planning Conference and created the Jay Chiat Planning Awards. Alasdair has written articles on brand experience, marketing & branding for Fast Company and the Guardian and is an avid 140-word contributor, @alasdairllj.