Prior to co-founding LiveGauge, Nathaniel worked with some of the biggest brands in the world including Microsoft, Netflix, TuneIn Radio, McCain Foods, etc. on consumer facing digital and real-world marketing initiatives. A common thread among all digital program: Analytics. Identifying a gap in objective and consistent analytics for real-world marketing that digital marketing essentially is shaped around, LiveGauge was created. Nathaniel now leads the customer engagement and development efforts at LiveGauge.